Ep. 708: The Cruel Prejudices of Inclusive Marketing (with Nathan Fraser)
IMPORTED FROM SCHOOLSUCKSPROJECT.COM
SchoolSucksProject.com – Education Evolution
(Emotional Manipulators For Hire, Episode 7) Friend, copywriter, marketer, and Facebook World Cha…
Today we’ll talk about what has been called "woke advertising."
Why it fails, and IF it really fails in the long run.
People love to say "get woke, go broke?"
I wonder if that’s really a reliable rule, but Nathan applies a formula:
"This market is too much X. Let’s get more Y."
Y comes in and wants the existing market to change to meet their preferences.
Y was never the target market – Y becomes a Phantom Audience.
X gets tired of being bashed for liking things the way they were – leaves. Industry/fandom collapses.
More About Nathan Fraser:
The Free Market Squad: The Mastermind Group
Need Help Growing Your Business? CopyandFunnels.com
The Dark Arts of Marketing Podcast
[PODCAST] #515: The Echo Chamber Wall Just Got 20 Feet Higher (With Nathan Fraser and Drew Sample)
The Deep Roots of the Current Information* Crisis – Skinner Layne and Moritz Bierling – Part 2 of 3 [PODCAST #571]
Ghost of Vroom – "I Hear the Ax Swinging"
Jon Bellion – "Woke The Fuck Up"
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