Europe’s data protection overhaul was supposed to help citizens. Instead, it’s helped Big Tech.
Which is exactly what we, and some others, said would happen.
Under Europe’s new privacy standards, the tech giant must get people’s permission to target them with digital advertising. But by forcing publishers to do this work for Google — the search giant said if websites did not comply, they would not be able to use the company’s advertising services — it added an additional line to the company’s revamped privacy settings, which allowed Google to take ownership of people’s data from publishers that it then could use for its own undefined purposes.