S2E6: How to Create a Compelling Brand for Yourself and Your Business With Damien Foord (Branding for Dropouts)
Damien Foord is on Successful Dropout for the 3rd time to demystify the process of building a great brand.
A brand is more than just your logo and your business card. It’s much more than your reputation or what people think about you or how you make them feel. A brand is how you make an effort beyond yourself—a company or project or just a professional persona—relatable on a human level.
For people that went to university, they largely live off of their uni’s brand until they have enough experience and expertise of their own. For dropouts, we don’t have that luxury. That’s why creating a deeply resonating and emotionally connected brand is one of the most important things a dropout can do.
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