Will Nike Actually Back Kaepernick If It Continues to Cost Them?

Colin Kaepernick is the face of Nike's new 30th anniversary "Just Do It" campaign. There has been a lot of backlash on social media and against NIKE stocks over the phrase "Believe in something, even if it costs you everything." So will Nike actually stay with the campaign if it continues to cost them market cap? Original source: https://www.youtube.com/watch?v=yYPYn6h7PvI

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