Ep. 609: Isaac Morehouse – How To Choose, Build, Signal, and Sell Valuable Skills

Better than what?

Better than what almost all of us learned to do. School inculcates a permission mentality; schooled people seek someone to vouch for them. Today you’ll stand out more if you can vouch for yourself.

Isaac’s book, Crash Your Career: Ditch the Gatekeepers and Be Your Own Credential, provides a step-by-step process for how to do this. In it he writes:

"…degrees are dead, whether or not most people know it yet. The internet killed them. But it didn’t kill them by putting lectures and courses online — remember, people don’t pay tuition for the lectures and courses. The internet killed degrees because it brought the cost of information so low that now anyone anywhere can build a better signal than a degree through a digital footprint, brand, or body of work.You can now be your own credential. You can make something better than a third-party paper."

We’ll discuss:
– The value of doing free work (entitlement problem)
– Raising your value with comparative advantage, finding the low-value
– What skills are right for you to pursue?
– How to build those skills; real-world projects
– How to signal skills: show, don’t tell
– How to sell your skills and yourself

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