Ep. 702: Tribes and True Believers (With Nathan Fraser)

(Emotional Manipulators For Hire, Episode 2) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You’ll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good.

Today: We discuss tribalism and two prophetic books –
Tribes: We Need You to Lead Us, by Seth Godin and
The True Believer: Thoughts on the Nature of Mass Movements, by Eric Hoffer.

Sub-Topics Include:
– Lizard brain reasons for why we’re tribal creatures
– Why the media has become more tribal over the last few decades
– On a national level, Unified tribe vs fractured tribes
– Cult susceptibility and political movements
– The leftist dream of a global tribe vs their obsession with identity politics
– 1000 true fans

More About Nathan Fraser:
The Free Market Squad: The Mastermind Group
Need Help Growing Your Business? CopyandFunnels.com
The Dark Arts of Marketing Podcast

Related Shows:
[PODCAST] #515: The Echo Chamber Wall Just Got 20 Feet Higher (With Nathan Fraser and Drew Sample)
The Deep Roots of the Current Information* Crisis – Skinner Layne and Moritz Bierling – Part 2 of 3 [PODCAST #571]

Music:
"Cut Em In" Anderson Paak
"Money For Nothing" Dire Straits
"Idioteque" Radiohead cover by Holly Bowling
"Crumblin’ Down" by John Mellencamp
"What’s It Like?" by Sure Sure

The downloadable version of The Ideas Into Action Summit is now available.

Visit sspuniversity.com/ideasintoaction to learn more about the presenters, topics, bonus materials and encore presentation.

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