Ep. 708: The Cruel Prejudices of Inclusive Marketing (with Nathan Fraser)

Today we’ll talk about what has been called "woke advertising."
Why it fails, and IF it really fails in the long run.

People love to say "get woke, go broke?"
I wonder if that’s really a reliable rule, but Nathan applies a formula:

"This market is too much X. Let’s get more Y."
Y comes in and wants the existing market to change to meet their preferences.
Y was never the target market – Y becomes a Phantom Audience.
X gets tired of being bashed for liking things the way they were – leaves. Industry/fandom collapses.

More About Nathan Fraser:
The Free Market Squad: The Mastermind Group
Need Help Growing Your Business? CopyandFunnels.com
The Dark Arts of Marketing Podcast

Related Shows:
[PODCAST] #515: The Echo Chamber Wall Just Got 20 Feet Higher (With Nathan Fraser and Drew Sample)
The Deep Roots of the Current Information* Crisis – Skinner Layne and Moritz Bierling – Part 2 of 3 [PODCAST #571]

Music:
Ghost of Vroom – "I Hear the Ax Swinging"
Jon Bellion – "Woke The Fuck Up"

JOIN THE UN-IVERSITY COMMUNITY!
By purchasing The Ideas Into Action Summit

Visit sspuniversity.com/ideasintoaction to learn more about the presenters, topics, bonus materials and encore presentation. Coupon Code: "myspace"

Please Support School Sucks
We do cool things! Thanks to your support.

School Sucks is one of the longest running liberty-minded podcasts on the web, and the only one completely devoted to the issue of education (versus public school and college). Your support keeps the show going and growing, which keeps us at the top of the options for education podcasts and leads to new people discovering our work. Please help us continue to spread this important message further!

Before you do anything, please bookmark and use this link for your Amazon shopping: Shop With Us
One-Time Donation Options:
Paypal/Venmo;
Donate DASH
Donate ETHEREUM
Donate LITECOIN
Donate BITCOIN
Donate BITCOIN CASH
Donate ZCASH
Recurring Options:
NEW! SubscribeStar
Access our personal development bonus show, The Discomfort Zone, and lots of other irreverent and acerbic commentary you’ve never heard before.
Support Us On PATREON
Help incentivize our production! Pledge $1 per content item and access dozens of Patron only audios and videos.
Join the A/V Club
If you’re looking for more School Sucks content, the A/V Club option grants you access to a bonus content section with 400+ hours of exclusive audio and video. If you are a regular consumer of our media, please consider making a monthly commitment by selecting the best option for you…

A/V Club – Basic Access – $8.00/Month
A/V Club – "Advanced" Access – $12.00/Month
Sigma Sigma Pi – "Privileged" Access – $16.00/Month

 
Crypto Addresses:
DASH; XcZfPP6GZGVo9VKViNBVJZja5JVxZDB229
ETHEREUM; 0x3c5504CE3401C028832173506fa30BD4db4b7D35
LITECOIN; LKNp24f5wwvZ2QzeDbvxXgBxyVwi1yXnu2
BITCOIN; 1KhwY836cfSGCK5aaGFv8Q7PHMgghFJn1U
BITCOIN CASH 1AmqLVxjw3Lp9KT5ckfvsqfN2Hn3B1hCWS
ZCASH; t1by1ZGJ63LoLSjXy27ooJtipf4wMr7qbu4